About NOUR
Beauty should feel clearer.
NOUR was created to make beauty retail more useful across every stage of a woman’s life — more selective, more understandable and more responsive to changing needs.
Mission
Bring clarity to beauty shopping.
To help women discover trusted beauty and fragrance through thoughtful curation, useful education and a retail experience that changes with their needs while keeping the NOUR standard constant.
Vision
Build a trusted bridge between Egyptian beauty and the wider world.
We want strong Egyptian brands to sit confidently alongside selected international beauty, without sacrificing authenticity, transparency or customer understanding.
Founder
Mackenzie Palmer
Founder & Managing Director
NOUR is being built around a simple idea: customers should feel more informed after shopping beauty, not more overwhelmed. The company is designed around disciplined selection, strong supplier relationships and a modern Egyptian customer experience.