Promotions, advertisements and discounts policy

Truthful advertising

Advertising must be clear, supportable and not misleading about price, discount, quantity, ingredients, origin, registration, availability, results, safety, endorsements or urgency. Cosmetic claims must match verified supplier evidence, labels and applicable Egyptian Drug Authority requirements.

Discounts

A discount must use a genuine reference price and clearly state the previous price, sale price, period, eligible items, available stock or meaningful limitations, and whether taxes and delivery are included. Returns and complaint rights continue during a sale.

Codes, gifts and loyalty

Terms must state eligibility, start and end time, redemption limit, exclusions, combination rules, minimum spend, geographic scope and what happens after cancellation or return. “Free” must not hide a compulsory charge.

Competitions and prize promotions

No competition or prize promotion may be announced until official rules, eligibility, winner selection, prize, timing, privacy terms and required authority notifications are complete. Egyptian Consumer Protection Agency guidance states that competition advertising requires notifying the Agency with the prescribed information at least three days before advertising.

Influencers and paid content

Paid, gifted, affiliate or otherwise sponsored content must be disclosed clearly in the language of the content. Testimonials must reflect real experience and must not create unsupported medical or performance claims.